Gordy’s Logo Rebrand

For this project, I created a redesigned logo for Gordy’s, a restaurant where I’ve worked for several years and deeply admire for its dedication to unique flavors. After 27 years with minimal aesthetic changes, I aimed to modernize their logo to update their look and appeal to a younger audience.

The process is documented in a detailed design booklet where I conducted in-depth research into Gordy’s background, mission, vision, brand values, and consumer insights. This research informed my design decisions and helped me craft and establish a cohesive new branding.

To maintain brand recognition, I retained their original icon and color palette while introducing updated typography to distinguish Gordy’s from other restaurants. The result is a refreshed and modern logo that bridges tradition with contemporary appeal.

Gordy’s Original Logo

Gordy’s Logo Rebrand

Illustrator, Indesign, Photoshop

Spring 2023

10 X 7 inches